Privacy Policy

This policy (together with our Terms of Service, our Official Rules, and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting and continuing to use this site, you are accepting and consenting to the practices described in this policy.
Capitalised terms which are not defined in this Privacy Policy are defined in our Terms of Service.

1. Information we may collect from you

We may collect and process the following data about you:
Information you give us: You may give us information about yourself when you fill in forms on our website or our Application, or by corresponding with us by phone, e-mail, social media, post or otherwise.
This includes the information you provide when you register to use MileHi, enter a competition, promotion or survey and when you report a problem with our Site. The information you give us may include your name, address, e-mail address, phone number, gender and personal preferences.
Information we collect about you is automatically logged each time you visit our Site we may collect (automatically or otherwise) the following information:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, location, browser plug-in types and versions, operating system and platform.
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources: We work closely with third parties (including, for example, technical services, Public relations services, analytics providers and search information providers) and may receive information about you from them. We may combine this information with information you give to us and information we collect about you.
Cookies: our website uses cookies to distinguish you from other users of our Site and to provide you with an optimum browsing experience. Cookies also enable us to collect general browsing information which allows us to improve our Site.

2. How We Use Your Information
We may use information held about you in the following ways:

to notify you about changes to our service;
to ensure that content from our Site is presented in the most effective manner for you and your computer.
to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
as part of our efforts to keep our Site safe and secure;
to measure or understand the effectiveness of the product we serve to you and others, and to deliver relevant advertising to you;
to provide you with information about other goods and services we offer that are similar to those that you have enquired about.
to make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them.
to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you; and
to make sure that you are complying with our Terms of Service and Official Rules.

3. Disclosure of Your Information

We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
Carefully selected third parties who provide goods or services we feel may interest you
Analytics and search engine providers that assist us in the improvement and optimisation of our Site.
We may also disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If MileHi or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Service and other agreements; or to protect the rights, property, or safety of MileHi, our customers, or others.


4. Where we store your personal data

The data that we collect from you may be transferred to, and stored with a third party such as companies engaged in, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Where we have given you (or where you have chosen) a password which enables you to access certain features or parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Whilst we operate security measures in line with industry standard, unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

5. Data Retention

MileHi reserves the right to delete accounts that are inactive for a period of more than 12 months.

6. Your rights
You have the right to ask us not to process your personal data for marketing purposes, if you have any queries please contact us at You can also unsubscribe from our emails by following the ‘unsubscribe’ link.
Our Site may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

7. Access to information

The U.K. Data Protection Act 1998 (the “Act”) gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you and will require you to prove your identity with 2 pieces of approved photographic identification. We will use reasonable efforts to supply, correct or delete personal information about you on our files.

8. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

9. Contact

Please don’t hesitate to get in touch with us at if you have any questions, comments or requests regarding this privacy policy – we welcome all feedback.